6. Cookies and other technical information
We, and Our affiliates, third party service providers, and trusted partners send "cookies" to your device and use similar technologies in order to analyze and enhance your user experience with Us, as well as for advertising purposes and social features.
Cookies are small text files placed in your browser. We may also use pixels or "web beacons" that monitor your use of Our websites. Web beacons are small strings of code that provide a method for delivering a graphic image on a webpage for the purpose of transferring data, such as IP address of the device that downloaded the page on which the web beacon appears, the URL of the page on which the web beacon appears, the time the page containing the web beacon was viewed, the type of browser that fetched the web beacon, and the identification number of any cookie on the device previously placed by that server.
We may also integrate "Software Development Kits" ("SDKs"), java script or portions of code into our applications/video games to perform similar functions as cookies and web beacons. For example, SDKs collect technical and usage information such as mobile device identifiers and your interactions with Our app.
Our websites may use locally stored objects ("LSOs") to provide certain content, such as video on demand, video clips, or animation, and better user experience.
We can use cookies and other technologies to help recognize your browser or device, maintain your preferences, provide certain features, and collect information and/or data about your online interactions with Us, and you communication(s) with Us. For example, when corresponding with you via HTML capable email, web beacons and other technologies let Us know about your activity, including whether you received and opened our email, clicked through a link, or otherwise interacted with Our content, and this information can be associated with Information previously collected.
We also use cookies and other technologies:(i) to provide, develop, maintain, personalize, protect, and improve Our websites, products, apps, services and video games, and to operate Our business;(ii) to perform analytics, including to analyze and report on usage and performance of Our content and marketing materials;(iii) to protect against, identify, and prevent fraud and other unlawful activity;(iv) to create aggregate data about groups or categories of our users;(v) to synchronize users across devices, affiliates, and trusted partners; and(vi) for Us and our affiliates, and trusted partners to target, offer, market, or advertise products, apps, services or video games. Cookies and other technologies also facilitate, manage, and measure the performance of advertisements displayed on or delivered by or through Us.
We use following types of cookies and similar technologies:
- Strictly necessary cookies or similar technologies. They are essential in order to enable you to move around Our websites and apps and use their features, such as accessing secure areas. Without them, services like enabling appropriate content based on your type of device cannot be provided.
- Performance cookies or similar technologies. They collect information about how you use Our websites and apps, so that We can analyze traffic and understand Users' interactions. We may use third party service providers such as Google Analytics, who may use their own cookies or similar technologies, for this purpose.
- Functionality cookies or similar technologies. They allow Our websites and apps to remember choices that you make (such as your user name, or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.
- Social media cookies or similar technologies. They are used when you share information using a social media sharing button or "like" button on Our websites or apps, or when you link your account or engage with Our content on or through a social media site such as Facebook, Twitter or Google+. The corresponding social network will record that you have done this. This information may be linked to targeting/advertising activities.
- Advertising cookies or similar technologies. Some of Our websites or apps may use a third party advertising networks to deliver targeted advertising. They may also have the capability to track your browsing across websites, apps and Social Media Sites.